ForgeLine Systems — Boise, ID
ForgeLine Works is the SMB operating system — 10 AI tools covering every moment of your business day. One flat rate. No add-on pricing. No enterprise complexity. Built for the owner who's doing five jobs and can't afford to miss a thing.
ForgeLine builds across three distinct areas — each with its own customer, market, and mission. All under one roof, all AI-native from day one.
The SMB operating system. 10 AI tools covering every moment of your business day — phones, leads, reviews, scheduling, inventory, issues, invoices, retention, daily intelligence, and financials. One flat rate. Everything included.
Any small business · $199/mo foundingDeep, narrow software for professionals where generic tools never worked. Velvet for personal stylists — wardrobe intelligence, client management, AI-powered styling. Recon for government contractors — 39 sources, smart scoring, proposal engine.
Domain-specific · ProfessionalPurpose-built stop-loss MGU administration. HIPAA-compliant, Azure-hosted, AI-native infrastructure for MGUs and stop-loss carriers. A completely separate buyer, compliance regime, and sales motion — sharing the ForgeLine engineering foundation.
Enterprise · Healthcare / InsuranceWorks is the SMB operating system — not a bundle of features, but an interconnected system where every tool talks to every other. One subscription, everything included, and a back office that actually runs itself.
Disconnected tools that don't talk to each other. Your scheduling doesn't know your inventory. Your financials don't know who got paid. Every app is an island.
Add-on pricing that punishes growth. Every new capability is another line item, another login, another monthly bill that wasn't there last quarter.
Enterprise complexity priced for enterprise budgets. Tools built for companies with IT teams and procurement processes you don't have and will never need.
This is what makes Works different from a bundle. The tools share a spine — one customer record, one event bus, one financial layer. When something happens in one tool, the others know about it automatically.
AI Receptionist · 24/7 Call & Text Answering
You're missing calls at noon because both hands are full. Nightshift answers every call and text, qualifies the lead, books the appointment — and briefs you in the morning instead of leaving a missed call list.
Lead Nurturing · AI-Written Follow-Up Sequences
Leads don't go cold on their own — you let them go cold because you couldn't follow up fast enough. Flare runs a structured sequence for every lead, with Claude writing each message fresh based on what you told it about them.
Reputation Management · Google Reviews on Autopilot
Your reputation is your pipeline — and a review that goes unanswered is a deal that doesn't close. GoldStar monitors your Google reviews, drafts responses in your voice, and gets your approval before posting. Every review, answered.
Team Scheduling · No Group Chat Required
Your group chat is a scheduling nightmare in disguise — swaps getting missed, callouts landing at midnight, and you never knowing for certain who's actually showing up. Roster handles all of it over SMS, without the chaos.
Inventory Management · No Spreadsheets Required
Inventory lives in a spreadsheet that's always wrong or a supplier's portal that you never check until it's an emergency. Pantry watches your stock levels continuously and queues reorders before you run out — with your approval before anything ships.
Issue Resolution · Handle Complaints Before They Become Fires
Customer complaints handled badly become bad reviews. Patch intercepts complaints, triages the situation, offers the right goodwill (refund, credit, promo code based on your rules), and escalates to you only when it needs a human. Most issues close before they ever reach you.
Payment Follow-Up · Get Paid Without Torching the Relationship
Chasing unpaid invoices personally is awkward, time-consuming, and rarely works. KnockKnock runs a multi-channel follow-up sequence on unpaid invoices — the right tone, the right channel, timed to get a response — and leaves the relationship intact.
Customer Retention · Bring Them Back After the First Visit
They came once. Most of them wanted to come back — they just got busy and forgot you exist. Encore handles both sides: the review request right after a job, and the re-engagement sequence for customers who've gone quiet.
Intelligence Layer · You're Already Briefed When You Open Works
You shouldn't have to dig through five apps to understand what's happening in your business. Briefed surfaces what happened yesterday, what needs your attention today, and what's trending — pulled from every Works tool automatically.
Financial Intelligence · Know Exactly Where You Stand
Financial clarity shouldn't require an accountant on retainer or a spreadsheet you update manually. Ledger runs quietly in the background, pulling in every dollar in and every dollar out automatically — so you always know your position without asking.
Two Modes · New Hire Onboarding + Owner Daily Pulse
DayOne runs two jobs. New hire mode: your first-week onboarding handled automatically — check-in sequences, FAQs, escalation alerts when someone's stuck. Owner mode: text in how the day went, get back an AI reflection, and watch your business energy tracked over time.
No per-seat fees. No feature tiers. No add-on unlocks. No "you need to upgrade" moments. One price, everything included, from day one.
Lock in $199/mo now. When all 10 founding spots are claimed, the price moves to $299 — permanently for new accounts. Founding members stay at $199 as long as they're subscribed.
Works is in early access. Once the 10 founding spots are gone, the price moves to $299 — permanently for new accounts.
Get Started at $199/mo →Generic tools built for everyone work well for no one. We build narrow, deep software for professionals where the status quo is genuinely broken — and we build it exactly right.
Built for personal stylists. The first platform that works the way stylists actually work — not a CRM bolted onto a closet app.
Wardrobe intelligence, client management, appointment scheduling, and commission tracking — in one place. Built for stylists who've outgrown a notes app and don't want to learn enterprise software.
Built for government contractors. Your BD team — without the headcount.
Recon monitors 39 federal opportunity sources, scores each one against your capabilities and past performance, and drafts your initial proposal response so you can focus on winning — not hunting.
Purpose-built stop-loss MGU administration. Enterprise-grade. AI-native.
Stop-loss MGU administration has run on legacy systems and manual workflows for decades. Threshold changes that — a modern, HIPAA-compliant platform purpose-built for MGUs and stop-loss carriers who need to move faster and quote smarter.
No generic insurance software. No bolt-on AI. Built from the ground up for this workflow, this compliance regime, this buyer.
“Small businesses deserve software built for them — not enterprise tools watered down and repriced. Works is 10 tools that run together as one system, at a price that doesn't punish you for growing. Velvet and Recon exist because the people who needed them were underserved for too long. Threshold exists because stop-loss administration is still running on systems that belong in a museum.”Erik Wangenheim — Founder, ForgeLine Systems · Boise, ID
Whether you're looking for a partner, a product demo, or just want to say hi — we're always open to interesting conversations.
Say Hello → hello@forgelinesystems.com